Discussion Table SynopsisCitizens expect services to be as personalised as their everyday digital experiences. How can public service providers tailor experiences without sacrificing scalability? What data-driven approaches work best for delivering personalised outcomes? Delve into the practicalities of creating citizen-specific services, and exchange ideas on overcoming barriers to personalisation in public sector service delivery.
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Peter Lloyd, Chief Digital Officer - Lancashire County Council
Esther Sutherland, Deputy Director - Office for National Statistics