Building Trust: Leveraging Data and AI for Personalised Public Services

Discussion Table Synopsis

While citizens are open to the use of data and AI for personalised services, they expect authorities to first master the digital basics. Building trust at every touchpoint is essential, as is clearly defining what ‘personalised’ means for each service.

In this roundtable, we will explore the core foundations for delivering personalised public services and discuss strategies to bridge the trust gap, ensuring public confidence in the growing use of AI and data sharing.

• What benefits do personalised services bring to citizens and public sector efficiency?
• How does personalisation building citizen trust?
• What does best practice look like nationally and globally?

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